![]() The new brand’s promotional media will project a brand identity that emerging women can identify with and see themselves as.Įmerge must work towards perceptions of brand quality by consistently delivering strong products. Emerge’s target customers balance family and work, carefully allocate resources for clothing purchases, but yet maintain higher fashion. These advertisements will show women wearing Emerge pieces while heading into an office setting or with young children. The company will advertise via Facebook and Instagram pages as well as higher-end fashion magazines. Emerging women must associate the new brand with fashionable women who are on the go and on the rise in their careers. Eileen Fisher must support its efforts to increase brand awareness and accessibility by building the brand association and image for Emerge. Such active engagement drives loyalty more than the push marketing in newspaper and TV ads. Emerging women engage with companies via social media. Eileen Fisher can initially cultivate brand awareness for Emerge by investing in promotion and developing social media presence.
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